With 25 days remaining until the 40th Annual DMK Event, Chairman Bob Volkman staged a surprise screening of the Official Video by releasing it on social media channels at 11:55am. <\/p>\n\n\n\n
\u201cWe like to be a little stealth with our marketing efforts and give the boys something to look forward to,\u201d Volkman explained about the earliest video release ever. (Actually, it might be the only video release ever.) \u201cWe decided to launch just before lunchtime when we know the fellas will be in a good mood. Lunchtime is when they\u2019re most productive all day.\u201d<\/p>\n\n\n\n
The early release strategy promises to give media channels time to promote the event and help build buzz. \u201cWho are we kidding?” laughed Volkman. “These guys will be plenty buzzed on September 21st. Maybe they\u2019ll pay a little more attention today, while eating their ham sammiches and pretending to care about work.\u201d <\/p>\n\n\n\n
The video was a months-long project, directed by Oscar award-winning filmmaker, Steven Spielburp.\u00a0\u00a0Musical guests include renowned Chicago Choir soprano CVZ, Bobby V on piano, Griff, Troy, Brian, Timmy, and a special crooner on harmony, performing the original song: 100 Kegs to Live.<\/em><\/p>\n\n\n\n \u201cThe production went way over budget,\u201d confessed Volkman, declining to disclose figures. \u201cBut unlike the ‘Kegger-in-the-Black’ from a few years ago, we\u2019re not trying to swing a profit on this one. For the 40th, we believe in brewskis over buckskis,” the bankrupt Chairman concluded.<\/p>\n\n\n\n